Standards are important
competitive tools that can define, limit and even create markets.
The shift from national to global markets has made global standards strategy an
essential component of overall national competitive and individual corporate
GTW Associates is an International Standards and Trade Policy consultancy. GTW Associates advises standards developers; companies, law firms; industry associations; international trade and standards organizations; and governments on the strategic role of standards in competitiveness of businesses, organizations and countries in the global marketplace. Typical GTW assignments have been to support standards activities consistent with ANSI ERs; advise corporations on global standards strategies, survey and assess national standards and conformity assessment infrastructures and recommend improvements; survey and prepare competitive analyses of national standards and conformity assessment systems. Projects run the gamut from representing US business interests to national and international organizations; recommending corporate standards strategies and tactics; consulting as expert witness on IPR policies and practices to assisting foreign organizations and businesses with US market access issues and competitive assessments of national standards and conformity assessment infrastructure and reports on global regulatory reform.
Clients have included US and multinational businesses; Trade associations and standards developing organizations; international trade and regulatory policy organizations and domestic and foreign agencies of government
GTW Associates lectures frequently on global standards and conformity issues.
George T. Willingmyre. P.E. is the President and founder of GTW Associates. Mr. Willingmyre previously served as Vice President of the American National Standards Institute. In that position Willingmyre helped U.S. business, professional societies, trade associations, federal agencies, and Congress promote private sector voluntary solutions to national issues and advance U.S. industrial competitiveness in global markets
Responsibilities included ANSI Public Policy and Government Relations, ANSIís Company, Organizational and Governmental Member Councils and national programs for Conformity Assessment accreditation and policy. Mr. Willingmyre managed ANSIís Public Relations, Meetings, Membership and Communications operations. Mr. Willingmyre was the founding secretary of the International Accreditation Forum
During his tenure at ANSI Willingmyre built strong relationships with key standards officials within governments, associations, standards developing organizations, conformity assessment bodies and businesses in the United States and around the world. Willingmyre advised the ANSI Board on domestic and international strategies, opportunities for public/private sector alliances, and international policy negotiations. Mr. Willingmyre organized US preparations at ANSI for standards and conformity assessment policy meetings with European and NAFTA public and private standards and conformity assessment officials. Willingmyre worked closely with US government officials to address US business standards problems overseas and in revising the Agreement on Technical Barriers to Trade at WTO.