GTW Associates is an International standards and trade policy consultancy with expertise in the strategic role of standards in competitiveness of businesses, organizations and countries in the global marketplace. GTW Associates helps businesses; law firms; industry associations; international trade and standards organizations; and governments solve strategic problems.


GTW Associates President George Willingmyre with adaptors necessary to connect incompatible standard power plugs and sockets.

Credentials of GTW Associates President George T. Willingmyre, P.E.

GTW Associates Capabilities Statement

GTW Associates (James Converse; Dan Bart; Richard Forselius )

GTW Clients

GTW Associates Typical Assignments

Standards are important competitive tools that can define, limit and  create markets.  The shift from national to global markets has made global standards strategy an essential component of overall national competitive and individual business strategy.


GTW Associates' typical assignments include interpreting US business interests in national and international organizations;  counseling associations on standards policy and procedures; expert witness service  on standards procedures and IPR policies and advising governments on national competitive strategies and standards and conformity assessment standards infrastructure. 


A  multinational network of businesses; associations; standards developers; international treaty and other organizations; and government sector policy officials set  global standards policy.

A Rosetta stone may come in handy to interpret the arcane language of standards policy; much more to exert strategic influence.  GTW Associates helps clients see what may not be at first apparent


The CE Mark  is used within the European Community to indicate conformity to the requirements of a European Directive.  GTW Associates found this CE symbol in the Piazza San Marco in Venice dating to c. 1400 A.D.

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GTW Associates President Willingmyre 

GTW Associates
1012 Parrs Ridge Drive
Spencerville, MD 20868 USA

Tel: 1.301.421.4138

Fax: 1.301.421.0977

Email   gtw@gtwassociates.com

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